Jaguar Land Rover Encore Specialists Institute Resource App
Brief:
automätik worked with Jaguar Land Rover (JLR) to develop and train a new retail position that specializes in the delivery of vehicles to new owners. Once this new position was created, automatik led the development for a three-day training course that demanded an immersive digital resource that would enable participants to dynamically explore and discover current vehicle inventory, key model features, and innovative ownership settings.
Role:
User Experience Design, Interface Design, Front-end Development, Web App Development, Enterprise App Deployment
Company:
automätik
Process:
I first worked with an instructional designer to see how the resources were being presented to trainees. After confirming participants would need to visit an incredibly high volume of websites and sections within the JLR hub site, I recommended we compile 300+ reference documents into an iPad app. We worked together to organize the resources by brand > model > resource type. This became the user flow and worked in tandem with the schedule for the three-day course. Working within a tight deadline and budget, I utilized Muse to create the framework for the resources. I then used Phonegap and Xcode to wrap the completed web app, which was deployed as an enterprise app across 100 iPads for training.
Results:
The iPad app was a hit with trainees and trainers alike and has been updated each year to reflect the models and any additional feature changes. The app exceeded JLR's sustainment expectations, and it remains a current asset for all specialists during and long after training.
The link below is a beta version of the app meant for the approval process. It is sized for iPads.